A Look at the Marketing Industry from 10,000 feet Above

Dear Corporate America,

“The world is ready to understand that the elephant in the room on Madison Avenue is that brand is built on social media through scaled relevance to many more consumer segmentations than television and programmatic digital has been able to afford us, and that the creative variable to put into those pipes at a modern marketing communications plan is not based on impressions and GRP’s…and that is an atomic bomb to what we’ve been taught in the last 40 years, and I am stunned at how many CMO’s and CEO’s of these companies are now starting to get to that realization and that is going to be the great reset of this industry in the next decade.”