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What We Do

Jerry Dean is a serial entrepreneur, marketing and sales consultant and independent filmmaker. He currently provides marketing strategy to some of the largest organizations in the world. He plans to launch a 501 c 3 charity organization that will operate a program designed to guide young people at risk to identify a career or life path that offers the opportunity for creative expression, financial stability and entrepreneurial pursuits. The charity will focus on the creation of a video/film production academy for those that wish to build a career in the industry or employ video/film production, or use their acquired skills for self-promotion or other entrepreneurial pursuits.

Dean states, "The inspiration for the film academy came through my past involvement in film production and acting. Something magical happens when you pull a group of people together to make a film. While producing films, I witnessed friends, colleagues and complete strangers working harmonious as a team, while any friction and challenges we often see in group endeavors were either non-existent or fell away quickly if ignited. Most everyone loves movies, and for those that get to have a hand in producing one, the rewards can be many. Aside from co-producing and acting in several films, Dean produced also produced a short film with a group of former co-workers at their Manhattan office. Throughout the process, he observed the bond between himself and his colleagues improve, and after the project concluded, much of the discord and petty differences that were present in the office environment prior to the film project's start, had dissipated as a result of the pride, unity, cooperation, teamwork and camaraderie the film project fostered.

About Jerry Dean

Jerry Dean spent most of his youth in rough-and-tumble blue-collar havens Jersey City and Bayonne, New Jersey in the 70's and 80's. At age 16, he moved to Bergenfield, New Jersey, a working/middle class borough nestled in the affluent suburbs of Bergen county, where he soon befriended the most troubled youths in and out of high school, including Tom Rizzo and Tom Olton, the two young men whose self-inflicted deaths in 1987 brought down a fierce, relentless media circus on the quiet borough. Prior to the tragedy, the behavior exhibited by Rizzo and Olton began to grow more reckless and unpredictable. The hard drug use and reckless antics escalated and eventually fueled what was trumpeted by local and national news as, "a suicide pact" between four Bergenfield teenagers (see the New York Times article by clicking here).

As a public speaker on numerous topics, Dean cuts through the psycho-babble and digs in deep to unravel the behavior dynamics and patterns that plague many families to varying levels of severity. These dynamics and their associated patterns can lead our children into addiction, depression, anxiety, destructive relationship patterns, running away from home, promiscuity, crime, violence, hopelessness, prostitution, prison, institutions and a premature death by suicide or other means.

Dean credits his business pursuits that began at age 19 as one of his saving graces. He states, "I was too restless for college and too wayward for the military. The Air Force decided to grant me an early discharge after 8 months of service. Now back in New Jersey, I worked some menial jobs while couch surfing at friends' homes. My parents eventually learned that the military gave me the boot and sent word for me to come home." Upon returning, Dean learned that his father was getting into the custom window coverings business with a long-time family friend. It was 1987 and vertical blinds were all the rave. Housewives were buying them up like hotcakes. Dean's father and his father's business partner hired him to be an installer and he soon learned how to sell custom window blinds and shades through the company's shop at home service. Dean recalls, "At age 16, I earned an hourly wage and commission successfully selling newspaper subscriptions door to door for The Bergen Record in Hackensack, New Jersey, and because of that experience, I possessed enough confidence to learn how to sell window coverings with only a little training."

Six months after getting hired by his father's fledgling company, Dean started his own window covering business on a limited basis at first. He states, "At age 20, I was making more money part-time than I would have with a college degree and a full-time job in corporate America, and it greatly appealed to me that I controlled how much money I could earn. I first employed basic marketing in 1987 when I embarked on my own in the window coverings business. When I first began, I had no budget for advertising, so I created many hand-written flyers with tear-off tabs with my contact info on the bottom of the page. I taped them near the exit doors of every supermarket within a 20-mile radius. I also did this at any hi-rise apartment buildings after figuring out how to get past security." After making a few initial sales in my new endeavor, I simply mimicked what my father's partner did to generate business—I ran print ads in the Sunday paper. Back then, the newspaper, along with the Yellow Pages were the only game in town. There was no Internet.




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