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ABERDEEN, WASHINGTON (October 18, 2021)– Jerry Dean Hocek, a marketing consultant and independent filmmaker originally from the New York City metro region, announced that he will begin preproduction this month on a film titled, Aberdeen, the Documentary (working title). The film’s theme will focus on revealing the virtues of Aberdeen, Washington’s community, and the reasons why many former big-city residents are relocating to Aberdeen, known for being the timber capital of the world and the birthplace of Kurt Cobain, where the band Nirvana had its meager beginnings.

Hocek’s documentary will also reveal another side of the city that perhaps too few visitors ever get to experience. “I diligently explored Aberdeen for ten months by networking with business owners and civic leaders. During that time, the city revealed to me its soul in the form of a robust, collective community spirit and social fabric that I had not experienced living on the East Coast”, states Hocek.

The film will also shine the spotlight on Aberdeen’s unique value proposition—according to statistics tracked by the Washington Department of Transportation, over 28,000 vehicles per day transit US Highway 12, also known as Olympic Highway, right through the heart of downtown Aberdeen. This number spikes on weekends, especially in the summer, when tourists from Seattle and other northern Washington locales travel to coastal destinations like Ocean Shores, Washington and the Seabrook community in Pacific Beach, Washington.

In a recently published article, titled Domestic Migration to Dispersion Accelerates, author Wendell Cox, a principal of Demographia, an international public policy and demographics firm, presents data collected from the Census Bureau that confirms long before the events of 2020 and 2021 began to unfold, Aberdeen was seeing a 1.60% population increase from 2015 to 2019 that ranked it nationally as the number 8 top city in the nation for the highest net in-migration during that period.

Aberdeen, a mid-sized port city named after a local salmon cannery to reflect its Scottish fishing port namesake Aberdeen, is a historic community located in Grays Harbor County near the Pacific Coast of Washington. The region, rich in fish, wildlife and timber, supports a number of Native American communities. It was an attractive area for pioneers to settle in the mid-nineteenth century. As it moves through our rapidly changing tech-centric world, striving to reinvent itself, the city has been grappling with economic growing pains since the glory days of peak timber production. Wil Roussoul, the director of Downtown Aberdeen Associates, an organization launched by local business and civic leaders, believes that, “Aberdeen is poised to be the Greenwich Village of the West Coast. There are more than enough talented artists and musicians in and around Aberdeen to make this a reality.”

The picturesque, sprawling urban center, shrouded by rich, evergreen hills and flanked by several rivers is perhaps most notably challenged by a distressed downtown business district that hampers Aberdeen’s dream of becoming the next American mecca of art, theater and music. Hocek’s documentary will serve as a marketing and communications tool to attract entrepreneurs from outside the area willing to launch new retail, dining and entertainment establishments downtown in order to take full advantage of the more than 28,000 vehicles travelling on Wishkah Street in Aberdeen every day. Hocek has nicknamed this thoroughfare “the hundred million dollar alley” after learning about the amount of discretionary income that is spent by travelers driving through Aberdeen to shore destinations like Seabrook and Ocean Shores. “It’s well over $100,000,000 per year”, says Hocek. “I’ve seen revenue figures for the hotel industry in Ocean Shores, as well as vacation rental revenue for Seabrook, and when you couple that with food, retail and entertainment expenditures generated by tourism, the numbers are quite impressive. I can’t wait to speak again with Seabrook’s founder, Casey Roloff, to jokingly place him on notice that my documentary is going to help Aberdeen head ’em off at the pass.”

Hocek plans use some of the proceeds generated by the film to compile a database of available commercial spaces in Aberdeen’s business district along with contact information for their respective landlords, agents or realtors. He will actively recruit successful entrepreneurs in places like Portland Oregon, Tacoma and Seattle, that he believes will have more interest and motivation to capitalize on Aberdeen’s “hundred million dollar alley.” This activity will also be filmed and become part of the documentary’s bonus footage.

The film project is being funded by Hocek, contributors, volunteers and sponsors. “I could produce the entire film by myself on a low budget; however, better funding will produce a more impactful film. The project will be more fulfilling and memorable if I include the community. Therefore, I have elected to chronicle the whole production process on my website,, using “behind the scenes” video content so all can follow along and potentially be inspired to create their own videos and films in a world where computers and smartphones have pretty much replaced the television set”, Hocek explains. The financial records for this project are subject to review or audit without notice by all active or potential contributors and sponsors. Hocek is currently recruiting a local banker, attorney or accountant to be the custodian of the financial records. He will also hold a short Zoom meeting every week to provide updates and a treasurer’s report. Those interested in securing a sponsorship or contributing financially, can visit the project’s GoFundMe page by pointing their browser to or by accessing the Aberdeen Documentary web page at

Hocek settled in Grays Harbor County in 2020 after first relocating from his home state of New Jersey to Los Angeles County to pursue a new business opportunity that never gained traction due to unforeseen circumstances. A serial entrepreneur and filmmaker, Hocek has also worked periodically in corporate America as a marketing professional. At age 19, he began his first venture, a shop-at-home custom window coverings business in the late 80’s. In 1999, he launched a pest control company that still operates successfully today. He owned and operated a successful Thai restaurant with his former wife from 2004 to 2015. From 2012 to 2020, Hocek was the co-owner and publisher of the Northern New Jersey edition of Natural Awakenings print and online magazine, part of a national franchise of publishers reporting on topics related to holistic health practices and sustainability. He has also marketed and sold numerous goods and services using the Internet since 1998.

Jerry Dean Hocek
1109 East Wishkah Blvd #1005, Aberdeen WA 98520
Tel. 973-985-3236

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