CLICK the IMAGE above to VIEW the VIDEO.
I didn’t see any auto dealerships creating marketing videos for their pre-owned car inventory, so I made this virtual test drive mock video to illustrate what it might look like. The auto marketing industry calls video marketing and social media marketing “conquest marketing”. When it’s done well, accomplished marketing professionals simply call it effective marketing.
Consumer attention has dramatically shifted away from network television, cable television, newspapers and the phone book. Most of that attention now lives on the Internet.
What are you doing to generate more sales from your digital marketing? If you’re only doing what your competition is doing, then you’re falling behind.
In 2021, effective marketing should be innovation, disruptive, compelling and memorable, so that your dealership can rise above the noise and sell more units. It needs to reach your target consumer where they now live and breathe. Google is the new phonebook and the smart phone is the new television.